Limits > Life
draw the line
Limits as secret source of freedom.
Limits carve the line, protect the future, and keep life alive.
We fear limits, but in truth they’re the start of everything worth protecting.
As riders we know this: every line has a cost, every boundary a reason.
Respect the mountain’s limits, and it gives us flow. Ignore them, and it breaks.
And yes, we love attention. We chase it, we perform, we play it cool.
Let's turn that spotlight outward —
onto the snow under our boards and ski's, onto the wildlife whose terrain we borrow,
and onto the communities that keep the mountains alive.
Our tricks, our rides, our stories don’t just look good —
they mean something. They show where we draw the line.
For snow.
For wildlife.
For communities.
For life.
The Urge
Climate + wildlife.
The Shift
Limits = survival + freedom.
The Call
Set your limits.
Speak them out.
Share them wide.
Celebrate them loud.
We draw the line
for Snow
By choosing eco gear, clean travel, and non-toxic wax, we keep the mountains cold, the air clear, and the snow alive for future winters.
for Wildlife
By respecting ecological zones, leaving no trace, and limiting disturbance, we give animals the corridors and quiet they need to roam free.
for Community
By supporting local businesses, eating regional food, and staying in small lodges, we strengthen the people who care for these landscapes.
for Life
By drawing our own limits, we create space — for future generations, for thriving ecosystems, for joy that lasts.
Where you can draw the line
01.
Gear & Fashion
02.
Travel & Energy
03.
Food & Consumption
04.
Nature & Wildlife
05.
Celebration & Culture
Why Limit yourself
We fear limits.
We fear giving up our privileges, our comfort, our more-more-more.
We fear that boundaries mean less life, less joy, less freedom.
But here’s what our bodies have taught us:
limits don’t kill freedom.
They shape it. They protect it. They make it real.
We live with limits every day — and still, we move, we play, we thrive.
So don’t tell us you can’t give up fireworks, fast fashion, or meat a few days a week.
If we can live joyfully with limits, so can you.
Draw the line. Embrace your limits. That’s where life begins.
"I’m committed to embrace my limits in order to keep winters alive for my son. No more toxic wax, no more last-minute flights. My freedom on the mountain is worth nothing if the snow is gone."
GD
As a boarder, I love putting on a show — but I draw the line at fireworks and deafening noise. My tricks don’t need explosions. The mountains are loud enough. I want events that light up the crowd, not scare the wildlife."